Ascendancy Fitness

This project was to create a brand identity design for Ascendancy Fitness in Warrington.

The brief was to build a strong, energetic visual system that reflects their ethos of growth, discipline and personal power. I developed a logo, colour direction and typographic style that works across signage, print and digital.

This turned out to be a modern, confident brand designed to motivate from the moment you walk through the door.